research_assistant Mating Cues and Sunk Cost Bias Study Research assistant role supporting JCR field experiment on romantic cues and membership usage (Chen et al., 2025, Study 6) thesis Beauty or Utility? Mating Motive Study Undergraduate thesis examining how romantic motivations influence consumer product preferences course_project Media Channels & Social Distance Social psychology study examining the third-person effect with message types and media channels Product Anthropomorphism Study Investigating how human-like characteristics in product design influence consumer perception case_study Anti-Counterfeiting Strategy Analysis Business case study analyzing YiMa Fangwei's anti-counterfeiting approach and market protection strategies